The Skweezer Blog

The Kupongo mobile coupon platform its launches beta site.

IRVINE, Calif., February 8, 2010—Skweezer, Inc., today announced that beta testing has commenced for Kupongo, its new mobile coupon platform.

Kupongo’s beta program will test user interface elements across a wide range of mobile platforms, focusing primarily on iPhone, Blackberry, Android and Symbian devices. Members of the Beta Group will assist the company in developing an application environment that is intuitive and easy to use, addressing one of the key barriers to mobile coupon adoption identified in recent studies by Juniper Research, Harris Interactive, and others.

“Developing a product for mobile devices can be challenging due to constraints in both screen size and input  modality,” said Kevin Perkins, CEO of Skweezer. “Our goal is to create an application environment that’s intuitive and easy to use for ‘Generation Y’ consumers who are familiar with downloading and using mobile apps, as well as their older counterparts who are currently clipping coupons out of their newspapers.”

The term “mobile coupons” refers to coupons that can be downloaded and later redeemed at a brick and mortar retail location directly from a consumer’s mobile phone. Mobile technologies such as GPS, MMS/SMS messaging, and microbrowsers significantly extend the medium of coupon marketing campaigns by directly  interacting with on-the-move consumers closer to a purchase decision. Mobile coupons benefit the consumer by being searchable, location-aware, and easily available at any time or place.

About Kupongo:
Kupongo is an advertising network that allows businesses to upload, monitor, and evaluate coupon-based marketing campaigns. Kupongo’s mobile coupons are distributed to consumers’ mobile devices through direct search, e-mail, SMS messaging, online “local searches”, RSS feeds, and real-time geo-location services.

On the Net: Kupongo site: http://kupongo.mobi
Skweezer blog: http://kupongo.wordpress.com

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: http://company.skweezer.com
Skweezer portal: http://www.skweezer.com
Skweezer blog: http://blog.skweezer.com
Skweezer RSS feed: http://rss.skweezer.com

Posted by Monica Sato

Skweezer, Inc. achieves profitability as mobile advertising continues to gain momentum.

IRVINE, Calif., January 26, 2009—Skweezer, Inc., today announced that the company experienced its seventh consecutive quarter of growth and its first quarter of profitability in the fourth quarter of 2008.

The company’s steady growth, despite the troubled economic climate, can be attributed to increased earnings from its Skweezer Ads mobile advertising product. Skweezer Ads offers several different ad distribution formats, such as banner ads and contextual text-based ads, however its sponsored mobile search results generated the majority of revenue during Q408. Another factor in the company’s growth was a rising cost-per-click rate (the amount of revenue generated when an ad is clicked), which nearly doubled over the course of 2008.

“Advertisers and content publishers are embracing the mobile Web as a channel to connect to potential customers,” said Mark Sieve, president of Skweezer. “Skweezer Ads is a proven, successful mobile advertising platform that we believe will continue to increase the company’s earnings as mobile advertising becomes more widely adopted.”

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2006 and 2007 Mobile Star Awards.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: http://company.skweezer.com
Skweezer portal: http://www.skweezer.com
Skweezer RSS feed: http://rss.skweezer.com

Posted by Monica Sato

Skweezer Technology to Provide Additional Mobile Web Content Optimization for JumpTap’s Mobile Search Platform.

IRVINE, Calif., December 22, 2008—Skweezer, Inc., and JumpTap, the leading mobile search and advertising solutions provider, today announced that Skweezer’s mobile content optimization technology is now available with JumpTap’s mobile search implementations for top-tier wireless carriers.

JumpTap’s mobile search platform and Skweezer’s content mobilization technology are a powerful combination that raises the bar for the mobile search experience. JumpTap is committed to providing the best mobile search experience and Skweezer will be used to accelerate and optimize PC Web pages accessed from the search results.

“We were looking for a white label, carrier grade solution that we could easily integrate into our platform,” said Adam Soroca, Chief Product Officer at JumpTap. “Skweezer met our high standard requirements as well as provided broad handset support and high quality rendering across popular handsets.”

“While companies are still figuring out how to discover new mobile content, JumpTap has moved ahead of the pack to provide easy access to relevant content regardless of where it resides, including on-deck, off-deck, Internet, or mobile Web,” said Kevin Perkins, CEO of Skweezer. “By using Skweezer technology, JumpTap can enhance the users’ mobile search experience and generate more revenue for carriers.”

JumpTap is using Skweezer Private Label, which is a carrier-grade solution that optimizes Web content for PDAs and cell phones. Skweezer is also available to the public by accessing the Skweezer portal at www.skweezer.com.

Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices.

About JumpTap:
Reaching over 170 million mobile subscribers through partnerships with 18 mobile operators and numerous content publishers, JumpTap’s comprehensive search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. For more information, please visit www.jumptap.com.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: company.skweezer.com
Skweezer portal: www.skweezer.com
Skweezer RSS feed: rss.skweezer.com

Posted by Monica Sato

Skweezer wins in the Pocket PC: Web Compression Service category of this year’s Best Software Awards.

IRVINE, Calif., September 15, 2008—Skweezer, Inc. today announced that Skweezer was chosen as the winner in the “Pocket PC: Web Compression Service” category and was also a finalist in the “Smartphone: Web Browsing category” of this year’s Best Software Awards hosted by Smartphone & Pocket PC magazine.

The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners. The panel of over 100 judges included prominent Microsoft MVPs, support forum moderators, and Smartphone & Pocket PC magazine contributors.

“We have been doing this for 8 years, and the nominee’s list is the most comprehensive and accurate list yet,” said Smartphone & Pocket PC Executive Editor and Publisher, Hal Goldstein. “Congratulations to the winners and finalists, who are mostly from small independent companies who have worked so hard to deliver great software to Windows Mobile users.”

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.com, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, iPhone, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Smartphone & Pocket PC magazine:
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.smartphonemag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 5000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and The Ultimate Smartphone and Pocket PC How-to Guide, plus free access to the subscriber VIP web site.

On the Net: Smartphone & Pocket PC magazine site: http://www.smartphonemag.com

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: www.skweezer.com
Skweezer company site: company.skweezer.com
Skweezer blog: blog.skweezer.com
Skweezer RSS Feed: rss.skweezer.com

Posted by Monica Sato

Mobile search traffic on Skweezer has increased by half over the last five-month period.

IRVINE, Calif., September 9, 2008—Skweezer, Inc. today announced that Web searches on its Skweezer portal (www.skweezer.com), which optimizes Web content for mobile devices, has increased 52% since the beginning of Q2 2008.

The Skweezer portal allows visitors to enter either a Web address or search terms into the Skweezer Home page and then loads either the search results or the target Web page, which is reformatted for the mobile environment. While Web browsing traffic has grown consistently over the same period, users accessing Skweezer’s search platform has climbed dramatically since mid-April.

Skweezer’s search traffic comes from a diverse group of carriers, most of which are based in the United States. Customers from AT&T and Verizon generated the most mobile search requests from Q2 2008 to the present. Alltel and T-Mobile customers provided less search traffic than the top two referrers, however their search traffic on Skweezer grew that fastest over the same time period, up 45% and 39% respectively.

“Many carriers don’t offer a Web search feature that meets their customers’ needs, which creates a huge opportunity for companies like Skweezer,” said Skweezer, Inc. president Mark Sieve. “Skweezer monetizes its mobile search with sponsored listings and CPC ads, so we see this as a double-win in terms of increasing both revenue and customer base.”

A recent poll of Skweezer users focusing on mobile search found the following:

• 84% of users surveyed claimed to use mobile search on a daily basis
• 79% of the participants believed that being able to search the Web on a mobile device as “Very Important”
• 72% of users preferred to use Skweezer as their primary mobile search service because of the integrated content mobilization technology
• 69% of users surveyed complained that their “wireless carrier does not offer an adequate search platform”

Over 1,100 Skweezer users participated in the Mobile Search Survey, which was run between July 7th and July 31st, 2008.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.com, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate.

Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: www.skweezer.com
Skweezer company site: company.skweezer.com
Skweezer blog: blog.skweezer.com
Skweezer RSS Feed: rss.skweezer.com

Posted by Monica Sato

Web site publishers and bloggers can now create and manage Skweezer Ads feeds through the new Skweezer Reports & Analytics Web site.

IRVINE, Calif., June 4, 2008—Skweezer, Inc. today announced the launch of the Skweezer Reports & Analytics Web site, located at http://reports.skweezer.com, which provides online reporting for the company’s Skweezer Ads and Skweezer Private Label customers.

“Skweezer is in the unique position of having collected very detailed mobile advertising and mobile browsing data for several years,” said Skweezer, Inc. president Mark Sieve. “This initial release of the Skweezer Reports and Analytics site provides a wealth of information to our customers and, with a host of new reports and features planned for release this summer, promises to become a powerful and comprehensive mobile analytics solution.”

The new Skweezer Reports & Analytics site provides Skweezer Ads customers with detailed reports on their ad campaigns, including match rate, cost-per-click, and click-through data. The site also provides publishers with the ability to create multiple feeds, design custom ad layouts, and monitor their payment history.  Skweezer Ads currently captures a wide range of additional data for each ad that is requested and displayed, such as geographic location of user, device type, and keyword and category information of the requesting page; this information will also be made available to Skweezer Ads customers in upcoming months.

The Skweezer Reports & Analytics site also tracks data for Skweezer Private Label implementations. Wireless operators, search engines, and other enterprise level customers using Skweezer Private Label to mobilize desktop Web content can use the site to track traffic levels and manage subscribers. Detailed aggregate data regarding geographic location, browsing history, device type, and other useful information will be made available in forthcoming updates to the site.

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.

Skweezer’s award-winning content mobilization technology can be seamlessly integrated into any wireless data offering, search engine, or other large-scale portal or Web property through a Skweezer Private Label implementation. Skweezer Private Label allows wireless carriers and other service providers allow access to the “whole Internet”, including the vast majority of online content that was not designed to accommodate mobile browsers. Skweezer Private Label works seamlessly with any mobile device regardless of platform and is available as either a hosted or installed solution.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

Skweezer company site: company.skweezer.com
Skweezer Reports & Analytics site: reports.skweezer.com
Skweezer Ads page: ads.skweezer.com

Posted by Monica Sato

Skweezer Ads gets a major upgrade including technological innovations that are online advertising firsts.

IRVINE, Calif., May 29, 2008—Skweezer, Inc. today announced a major upgrade to its Skweezer Ads service, which allows customers to serve ads to a wide variety of mobile, desktop, and other Web-enabled consoles through a single ad feed.

This latest release of Skweezer Ads includes innovations that are firsts for the online advertising community. One such innovation is a patent-pending algorithm that dynamically converts conventional text-based cost-per-click (CPC) ads into mobile-friendly ads complaint with standards set by the Mobile Marketing Association (MMA). Another key innovation is Skweezer Ads’ cut-and-paste code that detects a visitor’s device type, retrieves appropriate mobile or desktop ads accordingly, and optionally reformats and compresses the Web content for mobile viewing.

Skweezer Ads is now available to publishers through ASP, ASP.NET, PHP, or JavaScript code. This latest version of Skweezer Ads uses “short URL” for easier inclusion into Web sites, RSS feeds, mobile applications, and SMS messages.

The Skweezer Ads back office, located at http://reports.skweezer.com, has also been updated and includes a new ad formatting wizard allows publishers to use a “What You See is What You Get” (WYSIWYG) interface to customize the way their ads look. Customers also now have the ability to create multiple ads feeds, or channels, for a single account. The signup process has also been greatly streamlined and is accessible at http://reports.skweezer.com/open/signup.aspx.

“We’ve finally created a viable AdSense alternative to help publishers monetize every square inch of their Web sites and RSS feeds,” said Skweezer CEO Kevin Perkins. “Our ad technology truly fulfills the Web 2.0 promise: we not only help publishers instantaneously create mobile content from their desktop pages, but our patent-pending algorithm also knows the right ad to show for the right modality.”

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: company.skweezer.com
Skweezer Reports & Analytics site: reports.skweezer.com
Skweezer Ads page: ads.skweezer.com

Posted by Monica Sato

Skweezer Ads is launching a new mobile banner feed through partnership with Smaato Inc.

IRVINE, Calif., May 19, 2008—Skweezer, Inc. today announced it will begin distributing a new mobile banner advertising feed through partnership with Smaato, Inc.

“Smaato’s open architecture platform allows us to dramatically expand our mobile advertising capabilities,” said Skweezer, Inc. CEO Kevin Perkins. “By combining the breadth of multiple banner ad networks via Smaato, our premium publishers will have more opportunity to monetize their offerings world-wide with their Skweezer Ads feed.”

Skweezer Ads is an online advertising service that provides text-based cost-per-click (CPC) ads to both mobile and desktop environments through a single ad feed. The new partnership with Smaato will allow Skweezer to start offering banner-based cost-per-impression (CPM) ads created specifically for display on mobile platforms. This mobile banner feed is available for international distribution, which supports Skweezer’s presence in over 175 countries.

Initial traffic for the new mobile banner feed will be confined to 200 million requests per month and will be served to Skweezer Ads’ India market. Once the new feed has been thoroughly appraised and validated, it will be distributed throughout Skweezer Ads’ global network of publishers, carriers and ad providers.

About Smaato Inc.:
Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s unique feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers.

On the Net: Smaato site: www.smaato.com

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: www.skweezer.com
Skweezer company site: company.skweezer.com
Skweezer RSS Feed: rss.skweezer.com

Posted by Monica Sato

Greenlight Wireless has been rebranded using its widely-known Skweezer trademark.

IRVINE, Calif., May 5, 2008—Greenlight Wireless Corporation today announced that the company will now be doing business as Skweezer, Inc.

Skweezer has become an increasingly strong brand and is now frequently used as a generic term of art for mobilizing Web content. Uniting Greenlight Wireless and its products under the Skweezer brand will take advantage of this name recognition and serve to create a more streamlined marketing profile.

“It had become increasing clear that our marketing message lacked focus due to the diverse company and product names we were using,” said Greenlight Wireless president Mark Sieve. “We see this branding initiative as an important step towards developing a clear and concise message that will appeal to both our users in the public as well as our institutional customers.”

The following products, Web sites, and contact information has changed as a result of the recent rebranding initiative:

Web addresses:
– The Skweezer, Inc. company site is located at company.skweezer.com
– The Skweezer Reports & Analytics site is located at reports.skweezer.com
– The Skweezer Blog is located at blog.skweezer.com
– The Skweezer Ads page is located at ads.skweezer.com
– The Skweezer Press Release RSS feed is rss.skweezer.com

Products:
– Advertizer® is now Skweezer Ads®

E-mail addresses:
– All company e-mail addresses have been changed to “@skweezer.com” (e.g. employee_name@skweezer.com“)

About Skweezer, Inc.:
Skweezer has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: www.skweezer.com

Posted by Monica Sato

Skweezer technology can now be easily integrated into Web application “mashups”.

IRVINE, Calif., April 2, 2008—Greenlight Wireless today announced the release of the Skweezer Application Programming Interface (API), found online at www.greenlightwireless.net/developers, which assists developers with integrating Skweezer’s content mobilization technology into new applications.

Skweezer, a Web-based service that compresses desktop Web content for use on cell phones, has been integrated into a wide range of applications since its release in 2003. Installed mobile browsers, mobile Web site directories, and even Apple widgets are just a few ways that Skweezer has been integrated into the latest wave of Web application mashups.

“In the past, enterprising programmers needed to experiment with Skweezer parameters through trial and error,” said Greenlight Wireless president Mark Sieve. “The Skweezer API makes integrating Skweezer technology very easy and, once our advertising component is in place, profitable as well.”

The Skweezer API will shortly be integrated with Greenlight Wireless’ converged online advertising solution, which provides ads to both desktop and mobile traffic. This combination will allow programmers to add Skweezer technology to their application and at the same time monetize their mobile Web traffic with high-yielding cost-per-click ads.

Skweezer technology compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer Public API page: www.greenlightwireless.net/developers

Posted by Monica Sato