The Skweezer Blog

The Kupongo mobile coupon platform its launches beta site.

IRVINE, Calif., February 8, 2010—Skweezer, Inc., today announced that beta testing has commenced for Kupongo, its new mobile coupon platform.

Kupongo’s beta program will test user interface elements across a wide range of mobile platforms, focusing primarily on iPhone, Blackberry, Android and Symbian devices. Members of the Beta Group will assist the company in developing an application environment that is intuitive and easy to use, addressing one of the key barriers to mobile coupon adoption identified in recent studies by Juniper Research, Harris Interactive, and others.

“Developing a product for mobile devices can be challenging due to constraints in both screen size and input  modality,” said Kevin Perkins, CEO of Skweezer. “Our goal is to create an application environment that’s intuitive and easy to use for ‘Generation Y’ consumers who are familiar with downloading and using mobile apps, as well as their older counterparts who are currently clipping coupons out of their newspapers.”

The term “mobile coupons” refers to coupons that can be downloaded and later redeemed at a brick and mortar retail location directly from a consumer’s mobile phone. Mobile technologies such as GPS, MMS/SMS messaging, and microbrowsers significantly extend the medium of coupon marketing campaigns by directly  interacting with on-the-move consumers closer to a purchase decision. Mobile coupons benefit the consumer by being searchable, location-aware, and easily available at any time or place.

About Kupongo:
Kupongo is an advertising network that allows businesses to upload, monitor, and evaluate coupon-based marketing campaigns. Kupongo’s mobile coupons are distributed to consumers’ mobile devices through direct search, e-mail, SMS messaging, online “local searches”, RSS feeds, and real-time geo-location services.

On the Net: Kupongo site: http://kupongo.mobi
Skweezer blog: http://kupongo.wordpress.com

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: http://company.skweezer.com
Skweezer portal: http://www.skweezer.com
Skweezer blog: http://blog.skweezer.com
Skweezer RSS feed: http://rss.skweezer.com

Posted by Monica Sato

Beta testing has begun for Kupongo’s Web interface. Members of our awesome and much-appreciated Beta Group can log in to the Kupongo Beta site at http://kupongo.mobi. The site went live yesterday and each of you should’ve received an e-mail notification. If you didn’t get your notification, let us know and we’ll check to make sure we have your correct e-mail address.

We’re really excited to be getting under way–thanks again in advance to all of you who are helping us develop Kupongo.

Posted by Monica Sato

I just read that Twikini, a popular mobile Twitter client for Windows mobile devices, now features an option to launch links through Skweezer. Twikini is the latest of a number of mashups, apps, and services that take advantage of Skweezer’s free API to provide users with mobile-friendy Web browsing.

It’s always interesting to see how different people and programmers use our technology–from Chinese dissidents using Skweezer for anonymous Web access to the folks at Twikini enhancing their Twitter app… it’s gratifying to see that so many people are finding a use for our technology.

If you’re a programmer, you can check out our API information sheet at http://company.skweezer.com/developers.

A little info on Twikini from their site:

“Twikini offers a powerful and efficient way to use Twitter on your phone. It conveniently updates your favorite feeds in the background, and leverages the camera, GPS, media, touch screen, keyboard, graphics and storage capabilities of your device.

Our goal is to make Twikini the best designed Twitter app for Windows devices in the world.”

Posted by Mark Sieve

Update: Posted this 5 minutes ago and was just sent an e-mail about another mobile Twitter client called TinyTwitter that’s also using Skweezer. Guess there are a lot of people building Twitter apps these days…

Skweezer, Inc. achieves profitability as mobile advertising continues to gain momentum.

IRVINE, Calif., January 26, 2009—Skweezer, Inc., today announced that the company experienced its seventh consecutive quarter of growth and its first quarter of profitability in the fourth quarter of 2008.

The company’s steady growth, despite the troubled economic climate, can be attributed to increased earnings from its Skweezer Ads mobile advertising product. Skweezer Ads offers several different ad distribution formats, such as banner ads and contextual text-based ads, however its sponsored mobile search results generated the majority of revenue during Q408. Another factor in the company’s growth was a rising cost-per-click rate (the amount of revenue generated when an ad is clicked), which nearly doubled over the course of 2008.

“Advertisers and content publishers are embracing the mobile Web as a channel to connect to potential customers,” said Mark Sieve, president of Skweezer. “Skweezer Ads is a proven, successful mobile advertising platform that we believe will continue to increase the company’s earnings as mobile advertising becomes more widely adopted.”

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2006 and 2007 Mobile Star Awards.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: http://company.skweezer.com
Skweezer portal: http://www.skweezer.com
Skweezer RSS feed: http://rss.skweezer.com

Posted by Monica Sato

Skweezer Technology to Provide Additional Mobile Web Content Optimization for JumpTap’s Mobile Search Platform.

IRVINE, Calif., December 22, 2008—Skweezer, Inc., and JumpTap, the leading mobile search and advertising solutions provider, today announced that Skweezer’s mobile content optimization technology is now available with JumpTap’s mobile search implementations for top-tier wireless carriers.

JumpTap’s mobile search platform and Skweezer’s content mobilization technology are a powerful combination that raises the bar for the mobile search experience. JumpTap is committed to providing the best mobile search experience and Skweezer will be used to accelerate and optimize PC Web pages accessed from the search results.

“We were looking for a white label, carrier grade solution that we could easily integrate into our platform,” said Adam Soroca, Chief Product Officer at JumpTap. “Skweezer met our high standard requirements as well as provided broad handset support and high quality rendering across popular handsets.”

“While companies are still figuring out how to discover new mobile content, JumpTap has moved ahead of the pack to provide easy access to relevant content regardless of where it resides, including on-deck, off-deck, Internet, or mobile Web,” said Kevin Perkins, CEO of Skweezer. “By using Skweezer technology, JumpTap can enhance the users’ mobile search experience and generate more revenue for carriers.”

JumpTap is using Skweezer Private Label, which is a carrier-grade solution that optimizes Web content for PDAs and cell phones. Skweezer is also available to the public by accessing the Skweezer portal at www.skweezer.com.

Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices.

About JumpTap:
Reaching over 170 million mobile subscribers through partnerships with 18 mobile operators and numerous content publishers, JumpTap’s comprehensive search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. For more information, please visit www.jumptap.com.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: company.skweezer.com
Skweezer portal: www.skweezer.com
Skweezer RSS feed: rss.skweezer.com

Posted by Monica Sato

Our sincere thanks to all the Skweezer users who participated in the Mobile Search Survey we conducted last month. 1,112 Skweezer users in 26 countries answered our questions about how they use mobile search, what new search features they’d find useful, and the importance of mobile search in their day-to-day lives. The findings of the survey are going to be the subject of an upcoming press release, so visit our press room at company.skweezer.com/press in a couple of days to see what we learned.The five survey participants who won Skweezer T-shirts in our prize drawing are:

• Yuson Shin - Milpitas CA, USA
• Blake Jeffries - Estancia NM, USA
• Chitraksh Sherawat - Bhopal, India
• Graham McCalmon - Gosport, England
• Eileen Eckerhardt - Ashland OR, USA

Many thanks, once again, to all who took the time to answer our questions and help us make Skweezer better than ever.

Posted by Mark Sieve

We’ve just put up a new page on the Skweezer, Inc. company site that describes the technologies behind our products as well as a list of our intellectual properties. The new page can be found at http://company.skweezer.com/technologies.

Posted by Monica Sato

Web site publishers and bloggers can now create and manage Skweezer Ads feeds through the new Skweezer Reports & Analytics Web site.

IRVINE, Calif., June 4, 2008—Skweezer, Inc. today announced the launch of the Skweezer Reports & Analytics Web site, located at http://reports.skweezer.com, which provides online reporting for the company’s Skweezer Ads and Skweezer Private Label customers.

“Skweezer is in the unique position of having collected very detailed mobile advertising and mobile browsing data for several years,” said Skweezer, Inc. president Mark Sieve. “This initial release of the Skweezer Reports and Analytics site provides a wealth of information to our customers and, with a host of new reports and features planned for release this summer, promises to become a powerful and comprehensive mobile analytics solution.”

The new Skweezer Reports & Analytics site provides Skweezer Ads customers with detailed reports on their ad campaigns, including match rate, cost-per-click, and click-through data. The site also provides publishers with the ability to create multiple feeds, design custom ad layouts, and monitor their payment history.  Skweezer Ads currently captures a wide range of additional data for each ad that is requested and displayed, such as geographic location of user, device type, and keyword and category information of the requesting page; this information will also be made available to Skweezer Ads customers in upcoming months.

The Skweezer Reports & Analytics site also tracks data for Skweezer Private Label implementations. Wireless operators, search engines, and other enterprise level customers using Skweezer Private Label to mobilize desktop Web content can use the site to track traffic levels and manage subscribers. Detailed aggregate data regarding geographic location, browsing history, device type, and other useful information will be made available in forthcoming updates to the site.

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.

Skweezer’s award-winning content mobilization technology can be seamlessly integrated into any wireless data offering, search engine, or other large-scale portal or Web property through a Skweezer Private Label implementation. Skweezer Private Label allows wireless carriers and other service providers allow access to the “whole Internet”, including the vast majority of online content that was not designed to accommodate mobile browsers. Skweezer Private Label works seamlessly with any mobile device regardless of platform and is available as either a hosted or installed solution.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

Skweezer company site: company.skweezer.com
Skweezer Reports & Analytics site: reports.skweezer.com
Skweezer Ads page: ads.skweezer.com

Posted by Monica Sato

Skweezer Ads gets a major upgrade including technological innovations that are online advertising firsts.

IRVINE, Calif., May 29, 2008—Skweezer, Inc. today announced a major upgrade to its Skweezer Ads service, which allows customers to serve ads to a wide variety of mobile, desktop, and other Web-enabled consoles through a single ad feed.

This latest release of Skweezer Ads includes innovations that are firsts for the online advertising community. One such innovation is a patent-pending algorithm that dynamically converts conventional text-based cost-per-click (CPC) ads into mobile-friendly ads complaint with standards set by the Mobile Marketing Association (MMA). Another key innovation is Skweezer Ads’ cut-and-paste code that detects a visitor’s device type, retrieves appropriate mobile or desktop ads accordingly, and optionally reformats and compresses the Web content for mobile viewing.

Skweezer Ads is now available to publishers through ASP, ASP.NET, PHP, or JavaScript code. This latest version of Skweezer Ads uses “short URL” for easier inclusion into Web sites, RSS feeds, mobile applications, and SMS messages.

The Skweezer Ads back office, located at http://reports.skweezer.com, has also been updated and includes a new ad formatting wizard allows publishers to use a “What You See is What You Get” (WYSIWYG) interface to customize the way their ads look. Customers also now have the ability to create multiple ads feeds, or channels, for a single account. The signup process has also been greatly streamlined and is accessible at http://reports.skweezer.com/open/signup.aspx.

“We’ve finally created a viable AdSense alternative to help publishers monetize every square inch of their Web sites and RSS feeds,” said Skweezer CEO Kevin Perkins. “Our ad technology truly fulfills the Web 2.0 promise: we not only help publishers instantaneously create mobile content from their desktop pages, but our patent-pending algorithm also knows the right ad to show for the right modality.”

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: company.skweezer.com
Skweezer Reports & Analytics site: reports.skweezer.com
Skweezer Ads page: ads.skweezer.com

Posted by Monica Sato

Skweezer Ads is launching a new mobile banner feed through partnership with Smaato Inc.

IRVINE, Calif., May 19, 2008—Skweezer, Inc. today announced it will begin distributing a new mobile banner advertising feed through partnership with Smaato, Inc.

“Smaato’s open architecture platform allows us to dramatically expand our mobile advertising capabilities,” said Skweezer, Inc. CEO Kevin Perkins. “By combining the breadth of multiple banner ad networks via Smaato, our premium publishers will have more opportunity to monetize their offerings world-wide with their Skweezer Ads feed.”

Skweezer Ads is an online advertising service that provides text-based cost-per-click (CPC) ads to both mobile and desktop environments through a single ad feed. The new partnership with Smaato will allow Skweezer to start offering banner-based cost-per-impression (CPM) ads created specifically for display on mobile platforms. This mobile banner feed is available for international distribution, which supports Skweezer’s presence in over 175 countries.

Initial traffic for the new mobile banner feed will be confined to 200 million requests per month and will be served to Skweezer Ads’ India market. Once the new feed has been thoroughly appraised and validated, it will be distributed throughout Skweezer Ads’ global network of publishers, carriers and ad providers.

About Smaato Inc.:
Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s unique feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers.

On the Net: Smaato site: www.smaato.com

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: www.skweezer.com
Skweezer company site: company.skweezer.com
Skweezer RSS Feed: rss.skweezer.com

Posted by Monica Sato