The Skweezer Blog

Skweezer wins in the Pocket PC: Web Compression Service category of this year’s Best Software Awards.

IRVINE, Calif., September 15, 2008—Skweezer, Inc. today announced that Skweezer was chosen as the winner in the “Pocket PC: Web Compression Service” category and was also a finalist in the “Smartphone: Web Browsing category” of this year’s Best Software Awards hosted by Smartphone & Pocket PC magazine.

The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners. The panel of over 100 judges included prominent Microsoft MVPs, support forum moderators, and Smartphone & Pocket PC magazine contributors.

“We have been doing this for 8 years, and the nominee’s list is the most comprehensive and accurate list yet,” said Smartphone & Pocket PC Executive Editor and Publisher, Hal Goldstein. “Congratulations to the winners and finalists, who are mostly from small independent companies who have worked so hard to deliver great software to Windows Mobile users.”

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.com, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, iPhone, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Smartphone & Pocket PC magazine:
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.smartphonemag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 5000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and The Ultimate Smartphone and Pocket PC How-to Guide, plus free access to the subscriber VIP web site.

On the Net: Smartphone & Pocket PC magazine site: http://www.smartphonemag.com

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: www.skweezer.com
Skweezer company site: company.skweezer.com
Skweezer blog: blog.skweezer.com
Skweezer RSS Feed: rss.skweezer.com

Posted by Monica Sato

Skweezer wins in the Pocket PC: Web Compression Service category.

IRVINE, Calif., November 21, 2007—Greenlight Wireless Corporation today announced that Skweezer was chosen as the winner in the “Pocket PC: Web Compression Service” category of Smartphone & Pocket PC magazine’s prestigious Best Software Awards.

The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners. The panel of over 100 judges includes prominent Microsoft MVPs, support forum moderators, and Pocket PC Magazine contributors.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Smartphone & Pocket PC magazine:
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.Smartphonemag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 5000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and The Ultimate Smartphone and Pocket PC How-to Guide, plus free access to the subscriber VIP web site.

On the Net: Smartphone & Pocket PC magazine site: www.pocketpcmag.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net

Posted by Monica Sato

Skweezer is finalist in both Pocket PC and Smartphone categories.

IRVINE, Calif., October 15, 2007—Greenlight Wireless Corporation today announced that Skweezer is a finalist in Smartphone & Pocket PC magazine’s prestigious Best Software Awards, both in the “Pocket PC: Web Compression Service” and “Smartphone: Web Browsing” categories.

The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners, who will be announced in November. The panel of over 100 judges includes prominent Microsoft MVPs, support forum moderators, and Pocket PC Magazine contributors.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Smartphone & Pocket PC magazine:
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.Smartphonemag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 5000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and The Ultimate Smartphone and Pocket PC How-to Guide, plus free access to the subscriber VIP web site.

On the Net: Smartphone & Pocket PC magazine site: www.pocketpcmag.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net

Posted by Monica Sato

Greenlight’s founders and the company’s Advertizer service receive top honors in the 2007 Mobile Star Awards.

IRVINE, Calif., October 9, 2007—Greenlight Wireless Corporation founders Kevin Perkins and Mark Sieve, along with the company’s Advertizer service, have won Gold Stars in their respective categories of this year’s Mobile Star Awards.

Perkins and Sieve won a Gold Star in the “Visionary: Wireless Services” category of the recently held 2007 Mobile Star Awards hosted by MobileVillage. Greenlight’s Advertizer service won a Gold Star for the second year in a row in the “Enterprise Software: Mobile Marketing” category.

“This year thousands of MobileVillage readers cast votes,” says MobileVillage Editor Gary Thayer. “These readers include leading experts across the mobile industry who have a deep understanding of mobile technologies and services.”

The annual Mobile Star Awards aim to honor and promote the best companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile, MobileVillage’s free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.

About Greenlight Wireless’ Founders:
Kevin Perkins and Mark Sieve founded Greenlight Wireless in the nascent mobile Internet industry of 2001. Early on, Perkins and Sieve recognized the challenges with providing fast, intuitive access to Web content on handheld devices, which prompted them to create the platform agnostic, portal-based transcoding model currently emulated by other players in the mobile space. Many innovations that have since become standard features in the mobile browsing world were first developed at Greenlight Wireless under the management of Perkins and Sieve, including the first:

– Portal-based transcoding engine: Skweezer (2003)
– Globally distributed mobile ad platform: Advertizer (2004)
– Pagination system that splits large Web pages up for viewing on cell phones (2005)
– Mobile Web page translation feature (2005)
– Portal-based mobile RSS reader (2005)
– “Find in page” search that carries Web search keywords into search result pages (2007)

Greenlight Wireless has grown to provide services to customers in over 175 countries and supplies white-label transcoding and advertising solutions to some of the largest wireless operators, search engines, and ad networks in the world. Kevin Perkins and Mark Sieve have, through their years at the helm Greenlight Wireless, helped shape the way that mobile data and mobile advertising services are delivered and consumed across the industry.

About Advertizer:
Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers.

On the Net: Advertizer site: www.advertizer.net

About MobileVillage:
Founded in 1993, MobileVillage is a market and solution development company dedicated to advancing mobile and wireless enterprise computing in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through “Best of Breed” solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile newsletter, a Mobile Mentors program, and popular annual Mobile Star Awards program.

On the Net: MobileVillage site: www.mobilevillage.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net

Posted by Monica Sato

Greenlight founders Kevin Perkins and Mark Sieve have been nominated in the 2007 Mobile Star Awards.

IRVINE, Calif., August 22, 2007—Greenlight Wireless Corporation founders Kevin Perkins and Mark Sieve have been nominated in the Visionary: Wireless Services category of the 2007 Mobile Star Awards™ hosted by MobileVillage®.

The sixth annual Mobile Star Awards honor and promote the best companies, products, enterprise implementations, and leaders in mobile and wireless technology. Award winners are chosen by subscribers to Go Mobile®, MobileVillage’s free online newsletter sent to technology executives, buyers, IT managers, developers, and top technology journalists. Voting will continue until September 25 and winners will be announced on September 26, 2007.

Photo courtesy of The Orange County Register

About Greenlight Wireless’ Founders:
Kevin Perkins and Mark Sieve founded Greenlight Wireless in the nascent mobile Internet industry of 2001. Early on, Perkins and Sieve recognized the challenges with providing fast, intuitive access to Web content on handheld devices, which prompted them to create the platform agnostic, portal-based transcoding model currently emulated by other players in the mobile space. Many innovations that have since become standard features in the mobile browsing world were first developed at Greenlight Wireless under the management of Perkins and Sieve, including the first:

– Portal-based transcoding engine: Skweezer (2003)
– Globally distributed mobile ad platform: Advertizer (2004)
– Pagination system that splits large Web pages up for viewing on cell phones (2005)
– Mobile Web page translation feature (2005)
– Portal-based mobile RSS reader (2005)
– “Find in page” search that carries Web search keywords into search result pages (2007)

Greenlight Wireless has grown to provide services to customers in over 175 countries and supplies white-label transcoding and advertising solutions to some of the largest wireless operators, search engines, and ad networks in the world. Kevin Perkins and Mark Sieve have, through their years at the helm Greenlight Wireless, helped shape the way that mobile data and mobile advertising services are delivered and consumed across the industry.

About MobileVillage / PDA Inc.:
A pioneer in developing the enterprise mobile technology market since 1993, MobileVillage / PDA Inc. is a market and solution development company dedicated to advancing mobile and wireless enterprise computing within select vertical and horizontal market segments. The company fosters technical and professional alliances through conferences, news, education, and “Best of Breed” solution identification, creation, management and delivery.

On the Net: MobileVillage site: www.mobilevillage.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net

Posted by Monica Sato

Skweezer is nominated in both Pocket PC and Smartphone categories.

IRVINE, Calif., July 30, 2007—Greenlight Wireless Corporation today announced that Skweezer has been nominated for Smartphone & Pocket PC magazine’s prestigious Best Software Awards, both in the “Pocket PC: Web Compression Service” and “Smartphone: Web Browsing” categories.

The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners, who will be announced in October. The panel of over 100 judges includes prominent Microsoft MVPs, support forum moderators, and Pocket PC Magazine contributors.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net

Posted by Monica Sato

Skweezer and Advertizer win Gold Stars in their respective categories.

IRVINE, Calif., October 23, 2006—Greenlight Wireless Corporation today announced that its Skweezer® and Advertizer™ products have both won a prestigious Gold Star in the 2006 Mobile Star Awards™ hosted by MobileVillage®.

The fifth annual Mobile Star Awards aim to honor and promote the best companies, products, deployments, and leaders in mobile and wireless technology. Winners were chosen by subscribers to Go Mobile, MobileVillage’s free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists. Skweezer won a Gold Star in the Personal Software: Mobile Web Content Provider category for the second year in a row and Advertizer won a Gold Star in the Enterprise Software: Mobile Marketing category.

“The Mobile Star Awards program has grown along with the mobile industry,” says MobileVillage Editor Gary Thayer. “This year we saw hundreds of entries in about 60 categories, and nearly 1,000 people took the time to cast votes. The Mobile Star Awards are unique in that the judges are Go Mobile readers. These people have a great knowledge of mobile products and success stories, and are eager to share that knowledge with the world.”

Skweezer is a free service that optimizes Web pages, searches, and e-mail for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer includes an e-mail client, RSS reader, address book, site directory, and other useful features designed specifically for the mobile environment. Skweezer is completely platform independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers and content providers.

Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer is an advertising “auction house”, where multiple top-tier ad suppliers bid real-time for each ad request. The winning ads, selected by a combination of relevance and price, are passed on to the distributor through a single ad feed that works in both the mobile and desktop environments. Advertizer’s ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers.

About MobileVillage / PDA Inc.:
A pioneer in developing the enterprise mobile technology market since 1993, MobileVillage / PDA Inc. is a market and solutions development company dedicated to advancing mobile and wireless enterprise computing within select vertical and horizontal market segments. The company has fostered countless technical and professional alliances through conferences; news; product promotions and awards; and “Best of Breed” solution identification.

On the Net: MobileVillage site: www.mobilevillage.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net
Advertizer site: www.advertizer.net

Posted by Monica Sato

Skweezer is nominated in the Mobile Web Content Utility category.

IRVINE, Calif., August 28, 2006—Skweezer has been nominated in the Personal Software: Mobile Web Content Provider category of the 2006 Mobile Star Awards hosted by MobileVillage. Skweezer was awarded the highest honor, a Gold Star, in last year’s Mobile Star Awards.

The fifth annual Mobile Star Awards honor and promote the best companies, products, enterprise implementations, and leaders in mobile and wireless technology. Award winners are chosen by subscribers to Go Mobile, MobileVillage’s free online newsletter sent to technology executives, buyers, IT managers, developers, and top technology journalists. Voting will continue until September 20 and winners will be announced on September 25, 2006.

“Every year I see dozens of new mobile companies,” says Gary Thayer, Go Mobile editor and Mobile Star Awards coordinator. “Mobile users and enterprises face a huge task in finding the best products, partner companies, or success stories. This is where the Mobile Star Awards can help. This program enables experienced product users to vote for their choices. Like effective word-of-mouth recommendations, these votes for awards nominees and winners influence the market.”

Skweezer is a free service that optimizes Web pages, searches, and e-mail for use on PDA’s and cell phones. Mobile Internet users access Skweezer by visiting http://www.skweezer.net/, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer includes an e-mail client, RSS reader, address book, site directory, and other useful features designed specifically for the mobile environment. Skweezer is also completely platform independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices.

About MobileVillage / PDA Inc.:
A pioneer in developing the enterprise mobile technology market since 1993, MobileVillage / PDA Inc. is a market and solution development company dedicated to advancing mobile and wireless enterprise computing within select vertical and horizontal market segments. The company fosters technical and professional alliances through conferences, news, education, and “Best of Breed” solution identification, creation, management and delivery.

On the Net: MobileVillage site: http://www.mobilevillage.com/

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.

On the Net: Greenlight Wireless site: http://www.greenlightwireless.net/
Advertizer site: http://www.advertizer.net/
Skweezer site: http://www.skweezer.net/

Posted by Monica Sato