The Skweezer Blog

Skweezer, Inc. achieves profitability as mobile advertising continues to gain momentum.

IRVINE, Calif., January 26, 2009—Skweezer, Inc., today announced that the company experienced its seventh consecutive quarter of growth and its first quarter of profitability in the fourth quarter of 2008.

The company’s steady growth, despite the troubled economic climate, can be attributed to increased earnings from its Skweezer Ads mobile advertising product. Skweezer Ads offers several different ad distribution formats, such as banner ads and contextual text-based ads, however its sponsored mobile search results generated the majority of revenue during Q408. Another factor in the company’s growth was a rising cost-per-click rate (the amount of revenue generated when an ad is clicked), which nearly doubled over the course of 2008.

“Advertisers and content publishers are embracing the mobile Web as a channel to connect to potential customers,” said Mark Sieve, president of Skweezer. “Skweezer Ads is a proven, successful mobile advertising platform that we believe will continue to increase the company’s earnings as mobile advertising becomes more widely adopted.”

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2006 and 2007 Mobile Star Awards.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: http://company.skweezer.com
Skweezer portal: http://www.skweezer.com
Skweezer RSS feed: http://rss.skweezer.com

Posted by Monica Sato

Web site publishers and bloggers can now create and manage Skweezer Ads feeds through the new Skweezer Reports & Analytics Web site.

IRVINE, Calif., June 4, 2008—Skweezer, Inc. today announced the launch of the Skweezer Reports & Analytics Web site, located at http://reports.skweezer.com, which provides online reporting for the company’s Skweezer Ads and Skweezer Private Label customers.

“Skweezer is in the unique position of having collected very detailed mobile advertising and mobile browsing data for several years,” said Skweezer, Inc. president Mark Sieve. “This initial release of the Skweezer Reports and Analytics site provides a wealth of information to our customers and, with a host of new reports and features planned for release this summer, promises to become a powerful and comprehensive mobile analytics solution.”

The new Skweezer Reports & Analytics site provides Skweezer Ads customers with detailed reports on their ad campaigns, including match rate, cost-per-click, and click-through data. The site also provides publishers with the ability to create multiple feeds, design custom ad layouts, and monitor their payment history.  Skweezer Ads currently captures a wide range of additional data for each ad that is requested and displayed, such as geographic location of user, device type, and keyword and category information of the requesting page; this information will also be made available to Skweezer Ads customers in upcoming months.

The Skweezer Reports & Analytics site also tracks data for Skweezer Private Label implementations. Wireless operators, search engines, and other enterprise level customers using Skweezer Private Label to mobilize desktop Web content can use the site to track traffic levels and manage subscribers. Detailed aggregate data regarding geographic location, browsing history, device type, and other useful information will be made available in forthcoming updates to the site.

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.

Skweezer’s award-winning content mobilization technology can be seamlessly integrated into any wireless data offering, search engine, or other large-scale portal or Web property through a Skweezer Private Label implementation. Skweezer Private Label allows wireless carriers and other service providers allow access to the “whole Internet”, including the vast majority of online content that was not designed to accommodate mobile browsers. Skweezer Private Label works seamlessly with any mobile device regardless of platform and is available as either a hosted or installed solution.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

Skweezer company site: company.skweezer.com
Skweezer Reports & Analytics site: reports.skweezer.com
Skweezer Ads page: ads.skweezer.com

Posted by Monica Sato

Skweezer Ads gets a major upgrade including technological innovations that are online advertising firsts.

IRVINE, Calif., May 29, 2008—Skweezer, Inc. today announced a major upgrade to its Skweezer Ads service, which allows customers to serve ads to a wide variety of mobile, desktop, and other Web-enabled consoles through a single ad feed.

This latest release of Skweezer Ads includes innovations that are firsts for the online advertising community. One such innovation is a patent-pending algorithm that dynamically converts conventional text-based cost-per-click (CPC) ads into mobile-friendly ads complaint with standards set by the Mobile Marketing Association (MMA). Another key innovation is Skweezer Ads’ cut-and-paste code that detects a visitor’s device type, retrieves appropriate mobile or desktop ads accordingly, and optionally reformats and compresses the Web content for mobile viewing.

Skweezer Ads is now available to publishers through ASP, ASP.NET, PHP, or JavaScript code. This latest version of Skweezer Ads uses “short URL” for easier inclusion into Web sites, RSS feeds, mobile applications, and SMS messages.

The Skweezer Ads back office, located at http://reports.skweezer.com, has also been updated and includes a new ad formatting wizard allows publishers to use a “What You See is What You Get” (WYSIWYG) interface to customize the way their ads look. Customers also now have the ability to create multiple ads feeds, or channels, for a single account. The signup process has also been greatly streamlined and is accessible at http://reports.skweezer.com/open/signup.aspx.

“We’ve finally created a viable AdSense alternative to help publishers monetize every square inch of their Web sites and RSS feeds,” said Skweezer CEO Kevin Perkins. “Our ad technology truly fulfills the Web 2.0 promise: we not only help publishers instantaneously create mobile content from their desktop pages, but our patent-pending algorithm also knows the right ad to show for the right modality.”

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: company.skweezer.com
Skweezer Reports & Analytics site: reports.skweezer.com
Skweezer Ads page: ads.skweezer.com

Posted by Monica Sato

Skweezer Ads is launching a new mobile banner feed through partnership with Smaato Inc.

IRVINE, Calif., May 19, 2008—Skweezer, Inc. today announced it will begin distributing a new mobile banner advertising feed through partnership with Smaato, Inc.

“Smaato’s open architecture platform allows us to dramatically expand our mobile advertising capabilities,” said Skweezer, Inc. CEO Kevin Perkins. “By combining the breadth of multiple banner ad networks via Smaato, our premium publishers will have more opportunity to monetize their offerings world-wide with their Skweezer Ads feed.”

Skweezer Ads is an online advertising service that provides text-based cost-per-click (CPC) ads to both mobile and desktop environments through a single ad feed. The new partnership with Smaato will allow Skweezer to start offering banner-based cost-per-impression (CPM) ads created specifically for display on mobile platforms. This mobile banner feed is available for international distribution, which supports Skweezer’s presence in over 175 countries.

Initial traffic for the new mobile banner feed will be confined to 200 million requests per month and will be served to Skweezer Ads’ India market. Once the new feed has been thoroughly appraised and validated, it will be distributed throughout Skweezer Ads’ global network of publishers, carriers and ad providers.

About Smaato Inc.:
Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s unique feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers.

On the Net: Smaato site: www.smaato.com

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: www.skweezer.com
Skweezer company site: company.skweezer.com
Skweezer RSS Feed: rss.skweezer.com

Posted by Monica Sato

Agreements set to expand MIVA’s mobile Pay-Per-Click distribution across the U.S. and U.K.

IRVINE, Calif., March 12, 2008—Greenlight Wireless, a mobile content and advertising pioneer, today announced U.S. and U.K. Pay-Per-Click agreements with MIVA Media, a leading digital advertising network and a division of MIVA, Inc. (NASDAQ: MIVA).

The agreements will see MIVA’s Pay-Per-Click ads displayed to consumers accessing Greenlight Wireless’ portfolio of U.S. and U.K. partner sites from their mobile phones. This partner network includes national news, entertainment and network operator sites that generate over 30 million mobile searches per month.

Additionally, MIVA’s Pay-Per-Click ads will be displayed to mobile users who utilize Greenlight Wireless’ Skweezer service. Skweezer is a free service that compresses and reformats web pages to make them easier to view and navigate via mobile phones and PDAs.

With both implementations MIVA’s Pay-Per-Click ads will be targeted using Greenlight Wireless’ proprietary contextual technology and will be displayed alongside site content on users’ handsets.

MIVA has been testing mobile ad delivery with Greenlight Wireless in the U.S. for the past six months however with these new agreements the campaign will now be fully rolled-out across the U.S. and U.K.

“We believe these agreements are a significant vote of confidence in our ability to effectively monetize mobile content. Greenlight Wireless has award-winning technology as well as a prestigious and growing distribution network making this an exciting new distribution channel for MIVA advertisers,” commented S. Brian Mukherjee, SVP & Group Managing Director, MIVA Media.

Adds Kevin Perkins, Chief Executive Officer, Greenlight Wireless:

“Combining the skill sets of Greenlight Wireless and MIVA enable us to get around three of the fundamental issues facing mobile marketing today – diverse technology, advertiser depth, and content availability. The beauty of these agreements is that MIVA’s advertisers can now market to mobile websites without the need to plan or buy campaigns separately.”

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net

About MIVA Media:
MIVA Media is a contextual Pay-Per-Click (PPC) ad network focused on key vertical sectors. Its mission is to deliver valuable digital audiences to advertisers. MIVA Media delivers more than 100 million cost-effective leads to advertisers each month and helps maximize revenue for the thousands of third-party web publishers that display its PPC ads. MIVA Media offers three PPC Networks: the vertically focused MIVA Precision Network; the MIVA Core Network which offers broad, horizontal Ad distribution; and SearchFeed which specifically targets small-to-medium sized advertisers and web publishers. MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA).

About MIVA®, Inc.:
MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and category specific toolbars, through its MIVA Direct division; and running a 3rd party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

On the Net: MIVA site: www.miva.com

Posted by Monica Sato

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Greenlight’s founders and the company’s Advertizer service receive top honors in the 2007 Mobile Star Awards.

IRVINE, Calif., October 9, 2007—Greenlight Wireless Corporation founders Kevin Perkins and Mark Sieve, along with the company’s Advertizer service, have won Gold Stars in their respective categories of this year’s Mobile Star Awards.

Perkins and Sieve won a Gold Star in the “Visionary: Wireless Services” category of the recently held 2007 Mobile Star Awards hosted by MobileVillage. Greenlight’s Advertizer service won a Gold Star for the second year in a row in the “Enterprise Software: Mobile Marketing” category.

“This year thousands of MobileVillage readers cast votes,” says MobileVillage Editor Gary Thayer. “These readers include leading experts across the mobile industry who have a deep understanding of mobile technologies and services.”

The annual Mobile Star Awards aim to honor and promote the best companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile, MobileVillage’s free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.

About Greenlight Wireless’ Founders:
Kevin Perkins and Mark Sieve founded Greenlight Wireless in the nascent mobile Internet industry of 2001. Early on, Perkins and Sieve recognized the challenges with providing fast, intuitive access to Web content on handheld devices, which prompted them to create the platform agnostic, portal-based transcoding model currently emulated by other players in the mobile space. Many innovations that have since become standard features in the mobile browsing world were first developed at Greenlight Wireless under the management of Perkins and Sieve, including the first:

– Portal-based transcoding engine: Skweezer (2003)
– Globally distributed mobile ad platform: Advertizer (2004)
– Pagination system that splits large Web pages up for viewing on cell phones (2005)
– Mobile Web page translation feature (2005)
– Portal-based mobile RSS reader (2005)
– “Find in page” search that carries Web search keywords into search result pages (2007)

Greenlight Wireless has grown to provide services to customers in over 175 countries and supplies white-label transcoding and advertising solutions to some of the largest wireless operators, search engines, and ad networks in the world. Kevin Perkins and Mark Sieve have, through their years at the helm Greenlight Wireless, helped shape the way that mobile data and mobile advertising services are delivered and consumed across the industry.

About Advertizer:
Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers.

On the Net: Advertizer site: www.advertizer.net

About MobileVillage:
Founded in 1993, MobileVillage is a market and solution development company dedicated to advancing mobile and wireless enterprise computing in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through “Best of Breed” solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile newsletter, a Mobile Mentors program, and popular annual Mobile Star Awards program.

On the Net: MobileVillage site: www.mobilevillage.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net

Posted by Monica Sato

Advertizer now dynamically adapts text-based ads to conform to MMA standards.

IRVINE, Calif., October 1, 2007— Greenlight Wireless today announced a new, patent-pending technology that reformats the presentation of text-based ads created for the desktop to conform to Mobile Marketing Association (MMA) standards.

“This latest innovation to Greenlight’s ad platform adapts ad text for the mobile environment without losing the meaning or impact of the ad,” said Greenlight Wireless President Mark Sieve. “This complex process provides content publishers and ad networks with high cost-per-click desktop ads that will both look and work great in the mobile environment.”

This new technology converts text-based online ads that may include both a headline and an abstract into a format that conforms to MMA standards, which allows for a maximum of two lines of 16 characters each. The dynamically adapted ad text retains its context and “clickability” and the conversion process takes place real-time at sub-second speeds. This display-reformatting system has applications outside the mobile space and can be used to transform ad text to meet many diverse specifications, such as language translation and other localization and network-related criteria.

The new ad reformatting technology is currently available through Greenlight’s Advertizer service, which is a converged ad network that provides both mobile and desktop ads through a single ad feed. Since its release in 2004, Advertizer has used proprietary technology to dynamically reformat ad landing pages created for the desktop environment in such a way that they load quickly and effectively on mobile devices. This latest advance allows Advertizer to fully mobilize desktop text-based ads from the initial presentation of the ad through to the click-through event.

About Advertizer:
Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers. Advertizer was voted Best Mobile Marketing Product in the 2006 Mobile Star Awards.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Advertizer site: www.advertizer.net

Posted by Monica Sato

We just received the certificate from the U.S. Patent and Trademark Office, so “Advertizer” is now officially a registered trademark of the Greenlight Wireless Corporation. The general consensus was that we would not be awarded the trademark for a number of reasons, so I’d like to acknowledge the hard work of our IP team at the Chicago office of Seyfarth Shaw LLP for getting a positive result. Well done, everybody! Now if we can just get our patents through the system…

Posted by Mark Sieve

Greenlight Wireless’ new “sponsored listings” advertising feed is providing relevant, high-yielding ads in the mobile environment.

IRVINE, Calif., May 23, 2007—Greenlight Wireless Corporation’s award-winning Advertizer service, which provides advertisements for desktop and mobile platforms, has experienced early success with its recently-released “sponsored listings” feed.

The sponsored listings program, released at the beginning of the month, is a “two-click” model where publishers create marketing copy that links to a dynamically-created landing page displaying the actual advertisements. The ads presented on this landing page are based on keywords that the publisher has assigned to the marketing copy being used.

The click-through rate (CTR) has fluctuated between 1.0% and 3.1% daily, while the average CTR on the Advertizer landing page has produced a remarkably high CTR of 44.1%. This statistic is likely due to a confluence of factors; however it confirms that Advertizer’s local, international, and vertically-categorized ads are relevant and highly “clickable”. As publishers learn to fine-tune the placement, layout, and content of their marketing messages, Greenlight Wireless anticipates the CTR to the landing pages will increase. Initial trials for the new feed were based on one to seven million searches daily with an average cost-per-click (CPC) of $0.37.

Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers. Advertizer was voted Best Mobile Marketing Product in the 2006 Mobile Star Awards.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Advertizer site: www.advertizer.net
Greenlight Wireless site: www.greenlightwireless.net

Posted by Monica Sato

Greenlight Wireless’ Advertizer service allows publishers to use cut-and-paste code to provide desktop and mobile advertising.

IRVINE, Calif., May 9, 2007—Greenlight Wireless Corporation today announced that its Advertizer service, which provides advertisements for desktop and mobile environments, has a new “sponsored listings” offering.

Advertizer’s new sponsored listings service allows publishers to create keyword-based ad campaigns using cut-and-paste code to access a single ad feed that works in both the mobile and desktop environments. A sponsored listings feed differs from a traditional contextual ad feed by allowing a publisher to write marketing copy that links to a dynamically-created interstitial page, which displays the actual advertisements. These ads are based on keywords that the publisher has assigned to the marketing copy being used.

Advertizer was previously only provided through an Application Programming Interface (API) and used on high-traffic advertising networks and portals. This latest service allows our award-winning ad platform to be directly accessed by smaller publishers for the first time. A contextual ad feed, that will also utilize cut-and-paste integration, will be released in upcoming months to address increasing demand from publishers for access to Advertizer.

Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Advertizer site: www.advertizer.net
Greenlight Wireless site: www.greenlightwireless.net

Posted by Monica Sato