The Skweezer Blog

Greenlight Wireless Corporation’s CEO Kevin Perkins will be on hand at the upcoming ad:tec conference being held April 15th to April 17th in San Francisco. Mr. Perkins will be available for business development meetings throughout the event. To schedule a meeting please contact Monica Sato at the Greenlight Wireless Media Relations department via e-mail at msato (at) gwcorp (dot) net, or call the Business Development Department at +1-949-421-1550 x561.

About ad:tec San Francisco:
Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech San Francisco. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it’s all here, under one roof. ad:tech… the business of modern marketing.

Posted by Monica Sato

Greenlight Wireless Corporation’s CEO Kevin Perkins will be on hand at this year’s CTIA WIRELESS 2008^® conference being held April 1-3 in Las Vegas. Mr. Perkins will be available for business development meetings during the conference. To schedule a meeting please contact the Business Development center at +1-949-421-1550 ext. 561.

About CTIA WIRELESS 2008^®
As the largest wireless show in the world, CTIA WIRELESS 2008 brings together all industries affected by wireless technology for three days of intense learning and networking. CTIA-The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit www.ctia.org/ctiawireless.

Posted by Monica Sato

On a recent trip back East, I attended the ad:tech New York conference. The intent was to meet with various partners and generally get a sense as to where the online industry is, in terms of mobile advertising.

Much to my surprise, every single network that I spoke to wants to be in mobile-they just don’t know how.

Yes, there are a number of one-off, made-for-mobile ad companies out there now. But none of them have the capacity for large-scale distribution. Well, all except for us.

In getting these networks’ feedback, the reason they can’t do mobile is there hasn’t been a clear and effective path to enablement. The vast amount of their advertisers don’t have any capability to do mobile-specific campaigns. Why? They’re not sure how the technology works. They don’t know the nuances of the fractured device marketplace.

We’re about to launch our Mobile Publishing Network that will give all these online ad companies a way to easily start marketing to this space. Stay tuned for details in the next few weeks!

Posted by Kevin Perkins

Greenlight Wireless Corporation’s CEO Kevin Perkins will be on hand at the upcoming Ad:tec New York conference being held November 5th to November 8th in New York City. Mr. Perkins will be available for business development meetings throughout the event. To schedule a meeting please contact Monica Sato at the Greenlight Wireless Media Relations department via e-mail at msato(at)gwcorp.net, or call the Business Development Department at +1-949-421-1550 ext. 561.

About Ad:tec New York
Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it’s all here, under one roof. ad:tech… the business of modern marketing.

Take advantage of this opportunity to hear from top level executives at the companies that are leading the industry.

THREE CONFERENCE TRACKS:

• Media and Branding: Discover resources to target, extend and measure your brand.
• Emerging Platforms: Explore the potential of incorporating new technologies into your marketing efforts.
• Performance Marketing and Consumer Behavior: Define and gauge your success through consumer trends and habits.

PLUS:

• Tuesday Power Panels: A remarkable list of speakers, not often gathered in one place. Hear what they have to say about today‘s TV viewing habits, how to navigate media and entertainment‘s multi-platform world and the Internet economy here and abroad.
• ad:tech Exchange Series: Where Do We Go From Here? A unique “lecture hall meets workshop” experience with increased interaction with instructors and fellow attendees.

On the Net: Ad:tec site: www.ad-tech.com

Posted by Monica Sato

Greenlight Wireless Corporation’s CEO, Kevin Perkins, and Vice-President of Business Development, M. Joey Lynch, will be on hand at this year’s CTIA WIRELESS I.T. and Entertainment® conference being held October 23rd to October 25th in San Francisco. Mr. Perkins and Ms. Lynch will be available for business development meetings throughout the conference. To schedule a meeting please contact Monica Sato at the Greenlight Wireless Media Relations department via e-mail at msato(at)gwcorp.net, or call +1-949-421-1558.

About CTIA WIRELESS I.T. and Entertainment 2007
With over 300 exhibitors and special technology pavilions in Mobile Entertainment, Enterprise Mobility, M2M and Application Development, CTIA WIRELESS I.T. & Entertainment 2007 is the most comprehensive expo in wireless data showcasing ground-breaking innovations and creative solutions for enterprise and entertainment.

With a focus on wireless data applications, software development, network architecture and solutions, this is the one show that brings together key audiences. Enterprise users, solutions providers, content owners and mobile distribution channels come together to form strategic partnerships, service industry needs and create new innovations in wireless data.

On the Net: CTIA site: www.ctia.org

Posted by Monica Sato

IRVINE, Calif., October 8, 2007—Greenlight Wireless Corporation CEO Kevin Perkins will be participating in the mobile advertising panel of the upcoming AdweekMedia Interactive Marketing Virtual Conference hosted by Adweek Magazine. The online conference will take place on Tuesday, October 16th between 10:00 AM and 6:00 PM Eastern Time.

Hot Button Panel 1:
Marketing On The Go: Harnessing The Latest Tech Advancements To Reach Mobile Users
1:00 PM Eastern Time   Free Registration!

Everyone knew it was coming but didn’t know exactly when or what to do about it. After a series of fits and starts, it seems that 2007 was the year that mobile advertising and marketing strategies started to break out in a meaningful way as intrepid advertisers look to reach consumers through their cell phones and other handheld devices. These mobile devices represent the latest frontier for eager brand marketers to reach perspective consumers. However, this is jus the tip of the iceberg. Next year the industry more widely adopted campaigns and innovations and the big question remains: Will users listen or just hang up? With approximately 200 million people currently carrying mobile phones, many are predicting that the future of advertising lies in targeting these customers on the go. Progressive advertisers and marketers looking to stay ahead of the curve are already adding mobile programs to their budgets and are working hard to figure out how the new medium is going to work for them.

Attend this live Hot Button Panel discussion and hear directly from industry experts regarding where mobile marketing and advertising is heading and how your company can jump on the bandwagon.

About the AdweekMedia Interactive Marketing Virtual Conference:
Technology is moving so fast it seems impossible to keep up. While there is no argument the technology breakthroughs brought on by the Internet revolution has drastically changed the way all companies do business these days, there is a fine line between leveraging the latest advancements and just chasing the next big thing.

Advertising and marketing executives are constantly faced with evaluating the latest technology trends to ensure they are not only using them internally to operate more efficiently but also utilizing them to reach their targeted audiences in the most effective way.

But there are so many evolving technologies out there, how can you possibly keep up?

Join Adweek Magazines for this live, one day Technology Virtual Tradeshow and connect with members of the advertising, marketing, and media industries as they converge online to discuss and experience the emerging technologies that are changing the face of interactive marketing. Hear directly from editors, industry analysts and experts regarding mobile technology techniques, how to incorporate social networking into your next campaign and successful search engine marketing strategies, as well as other pressing issues.

On the Net: AdweekMedia Interactive Marketing Virtual Conference site

Posted by Monica Sato

Greenlight Wireless Corporation’s CEO, Kevin Perkins, and Vice-President of Business Development, M. Joey Lynch, will be on hand at this year’s CTIA WIRELESS I.T. and Entertainment® conference being held September 12th to September 14th in Los Angeles. Mr. Perkins and Ms. Lynch will be available for business development meetings throughout the conference. To schedule a meeting please contact Monica Sato at the Greenlight Wireless Media Relations department via e-mail at msato(at)gwcorp.net, or call +1-949-421-1558.

About CTIA WIRELESS I.T. and Entertainment 2006
CTIA WIRELESS I.T. & Entertainment, the fall convention, focuses on integrating wireless technologies into the enterprise and vertical business markets such as healthcare, government, automotive, retail etc. Additionally, the show reflects the explosive growth in wireless entertainment - encompassing everything from music downloads to digital cameras to interactive games.

The capabilities of today’s wireless devices continue to expand and improve across business sectors and personal entertainment, and CTIA WIRELESS I.T. & Entertainment effectively delivers wireless data solutions that are right for every segment of the market based on individual needs and budgets.

Not surprisingly, it is the most well-attended mobile data convention that attracts the user in search of solutions, the carrier in search of new revenue opportunities and the companies in search of new partners.

On the Net: CTIA site: http://www.ctia.org/

Posted by Monica Sato