The Skweezer Blog

Skweezer and Advertizer win Gold Stars in their respective categories.

IRVINE, Calif., October 23, 2006—Greenlight Wireless Corporation today announced that its Skweezer® and Advertizer™ products have both won a prestigious Gold Star in the 2006 Mobile Star Awards™ hosted by MobileVillage®.

The fifth annual Mobile Star Awards aim to honor and promote the best companies, products, deployments, and leaders in mobile and wireless technology. Winners were chosen by subscribers to Go Mobile, MobileVillage’s free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists. Skweezer won a Gold Star in the Personal Software: Mobile Web Content Provider category for the second year in a row and Advertizer won a Gold Star in the Enterprise Software: Mobile Marketing category.

“The Mobile Star Awards program has grown along with the mobile industry,” says MobileVillage Editor Gary Thayer. “This year we saw hundreds of entries in about 60 categories, and nearly 1,000 people took the time to cast votes. The Mobile Star Awards are unique in that the judges are Go Mobile readers. These people have a great knowledge of mobile products and success stories, and are eager to share that knowledge with the world.”

Skweezer is a free service that optimizes Web pages, searches, and e-mail for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer includes an e-mail client, RSS reader, address book, site directory, and other useful features designed specifically for the mobile environment. Skweezer is completely platform independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers and content providers.

Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer is an advertising “auction house”, where multiple top-tier ad suppliers bid real-time for each ad request. The winning ads, selected by a combination of relevance and price, are passed on to the distributor through a single ad feed that works in both the mobile and desktop environments. Advertizer’s ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers.

About MobileVillage / PDA Inc.:
A pioneer in developing the enterprise mobile technology market since 1993, MobileVillage / PDA Inc. is a market and solutions development company dedicated to advancing mobile and wireless enterprise computing within select vertical and horizontal market segments. The company has fostered countless technical and professional alliances through conferences; news; product promotions and awards; and “Best of Breed” solution identification.

On the Net: MobileVillage site: www.mobilevillage.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net
Advertizer site: www.advertizer.net

Posted by Monica Sato

Ask Mobile Search integrates Skweezer technology to optimize search experience.

IRVINE, Calif., October 12, 2006—Greenlight Wireless Corporation announced that its Skweezer technology, which optimizes Web content for mobile devices, has been integrated into the new Ask Mobile (http://mobile.ask.com/) which was launched today.

Ask Mobile users who click on a search result, or any other link that leaves the site, access an optimized version of the target Web page created by Skweezer. Skweezer’s proprietary compression algorithms, developed and refined over the past five years, significantly reduce Web content typically to 15% or less of its original file size. This allows Web pages to load much more quickly and has the added benefit of greatly reducing bandwidth requirements. Web pages viewed through Skweezer are also intelligently reformatted, providing intuitive and convenient access to content from a small-screen device.

Ask Mobile users can also load RSS feeds through Skweezer, allowing access to lightweight versions of syndicated content ideally suited for the mobile environment. Skweezer technology is completely platform independent and can be used with Pocket PC, Palm, Symbian, MS Smartphone, Blackberry, PSP2, and XHTML-based cell phone devices.

“The new Ask Mobile makes it easy for users of Web-enabled cell phones, PDAs and other mobile devices to take advantage of the world-class relevance and superior search tools offered by Ask.com,” said Doug Leeds, vice president of product management for Ask.com. “The integration of the Skweezer technology accelerates page loads and optimizes content for small mobile displays, directly improving the mobile experience for searchers.”

“Every time I use the Ask.com search engine, I’m blown away by the quality of the results combined with its ease-of-use,” says Kevin Perkins, CEO of Greenlight Wireless. “Now that they’ve entered the mobile space, we’re naturally glad to be contributing to this effort.”

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.

On the Net: Greenlight Wireless site: http://www.greenlightwireless.net/
Skweezer site: http://www.skweezer.net/
Advertizer site: http://www.advertizer.net/

Posted by Monica Sato