The Skweezer Blog

For a while now, our Skweezer technology has been getting further and further embedded into emerging operator markets. Check out the stats from our 11/20 press release below.

Why? Why Skweezer… and why should anyone care?

Skweezer Is Turn-key

Without going into too much of a giant marketing diatribe, the simplicity of Greenlight Wireless’ business model makes it a no-brainer. Since EM operators have fewer resources to deploy a multitude of next-generation offerings, Skweezer private-label solution is an excellent way to provide search and mobile browsing to their users. With the private-label, Greenlight hosts the solution, customizes the interface, and shares revenue based on what’s used. All the operator has to do is get it in front of their users and promote it. Pretty simple. (We’ll throw in our mobile advertising, too, if they want to.)

Emerging Markets Are Demonstrating HUGE Potential

Growth in EMs is no mystery either. With the lack of fixed-line infrastructure, people in EMs are “trained” to use next-generation services from the get-go since their mobiles act as talking boxes, messaging tools, browsers, digital wallets, cameras, televisions, radios, etc. While the majority of Internet content is largely English-based, Skweezer’s translation tools give non-English speaking users the ability to consume English web content translated straight into their mobile. With 13 language-pair options, this provides tremendous value to operators since they don’t have to manage a localization process and instead leverage what’s already out there.

UPDATE: And this just in from our Customer Care…

I just can’t thank skweezer enough it saved me a lot of money since i no longer ran to internet cafés but surf websites on my cellphone. i introduced it to a couple of friends who can’t believe they can actually surf webpages on their cellphones, since here in namibia (yes, the country Angelina Jolie gave birth to her daughter) wireless technology is way behind, thanks very much skweezer.

Helao Haukongo
Windhoek, Namibia

Posted by Kevin Perkins

China, India, and Latin American countries are the fastest-growing Skweezer markets in 2006.

IRVINE, Calif., November 20, 2006—A recent study of the geographical distribution of Skweezer users indicates that a growing number of new Skweezer users are coming from China, India, and Latin America.

The percentage of new Skweezer users from Latin America climbed steadily from 5% during Q305 to 12% by the end of Q306. The most dramatic growth in new Latin American Skweezer users occurred in Mexico, Brazil, Nicaragua, and Argentina. During this same period, the percentage of Skweezer sign ups in India and China grew more dramatically, from 2% to 6% and from 1% to 4% respectively. Consumption of Skweezer on a per-user basis has also increased in these markets, with the average number of page-views per user nearly doubling in the last 12 months.

“Our internal analytics support the widespread speculation that Latin America and China are the next big markets for mobile data,” said Mark Sieve, President of Greenlight Wireless. “Years of accumulating and analyzing demographic and behavioral data from Skweezer users in over 175 countries indicate historically that trends in Skweezer closely mirror trends in the overall industry.”

Skweezer is a free service that optimizes Web pages, searches, and e-mail for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer includes an e-mail client, RSS reader, address book, site directory, and other useful features designed specifically for the mobile environment. Skweezer is completely platform independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers and content providers.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net
Advertizer site: www.advertizer.net

Posted by Monica Sato