Archive for July, 2007

Skweezer.net temporarily unavailable

Update: www.skweezer.net is available again as of last night.

We’re having some issues with our domain name skweezer.net as of this afternoon. We are working to get this fixed ASAP, but it is unlikely to be resolved before tomorrow morning. In the meantime, here are two alternative methods to get to Skweezer:

http://www.skweezer.org/

http://72.1.97.146/

We’re sorry for any inconvenience this may cause you in the meantime.

Posted by Barnabas Kendall, CTO

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Skweezer Nominated for Smartphone & Pocket PC Magazine’s Best Software Awards

Skweezer is nominated in both Pocket PC and Smartphone categories.

IRVINE, Calif., July 30, 2007—Greenlight Wireless Corporation today announced that Skweezer has been nominated for Smartphone & Pocket PC magazine’s prestigious Best Software Awards, both in the “Pocket PC: Web Compression Service” and “Smartphone: Web Browsing” categories.

The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners, who will be announced in October. The panel of over 100 judges includes prominent Microsoft MVPs, support forum moderators, and Pocket PC Magazine contributors.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net

Posted by Monica Sato

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Made-For-Mobile Web Content Falls Short of Users’ Expectations

Skweezer users prefer mobilized versions of desktop content to made-for-mobile versions of content created by publishers.

IRVINE, Calif., July 25, 2007—Users of Greenlight Wireless’ Skweezer service, which dynamically optimizes Web content for use on cell phones and PDAs, have expressed a clear preference for mobilized versions of desktop Web content over versions of the same content created specifically for use on mobile devices.

The latest incarnation of Skweezer, version 4.0, was launched on June 18th and included a feature that passed through a user’s mobile device “user agent”. Previous versions of Skweezer “presented” the user as a desktop user agent, which was done so that Skweezer users could access normal desktop content and not be automatically redirected to made-for-mobile versions of the content. The change in policy to pass through the mobile user agent was made in response to several publishers’ requests to have Skweezer users redirected, along with the rest of their mobile traffic, to mobile-specific versions of their content.

Feedback from Skweezer users was overwhelming once this change was implemented, with users claiming that the mobile-specific versions of content that publishers redirected them to were less useful, less informative, and less functional than the “Skweezed” desktop content they had grown accustomed to. This feedback, from hundreds of Skweezer users worldwide, challenges the assumption that creating made-for-mobile versions of Web content is the best way to provide a satisfactory mobile browsing experience. As a result of this user feedback, Skweezer will once again present as a desktop browser by default, but users can now override this setting with a new preference that passes through the correct mobile user agent.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net

Posted by Monica Sato

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