The Skweezer Blog

Greenlight Wireless Corporation’s CEO Kevin Perkins will be on hand at the upcoming Ad:tec New York conference being held November 5th to November 8th in New York City. Mr. Perkins will be available for business development meetings throughout the event. To schedule a meeting please contact Monica Sato at the Greenlight Wireless Media Relations department via e-mail at msato(at)gwcorp.net, or call the Business Development Department at +1-949-421-1550 ext. 561.

About Ad:tec New York
Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it’s all here, under one roof. ad:tech… the business of modern marketing.

Take advantage of this opportunity to hear from top level executives at the companies that are leading the industry.

THREE CONFERENCE TRACKS:

• Media and Branding: Discover resources to target, extend and measure your brand.
• Emerging Platforms: Explore the potential of incorporating new technologies into your marketing efforts.
• Performance Marketing and Consumer Behavior: Define and gauge your success through consumer trends and habits.

PLUS:

• Tuesday Power Panels: A remarkable list of speakers, not often gathered in one place. Hear what they have to say about today‘s TV viewing habits, how to navigate media and entertainment‘s multi-platform world and the Internet economy here and abroad.
• ad:tech Exchange Series: Where Do We Go From Here? A unique “lecture hall meets workshop” experience with increased interaction with instructors and fellow attendees.

On the Net: Ad:tec site: www.ad-tech.com

Posted by Monica Sato

Greenlight Wireless Corporation’s CEO, Kevin Perkins, and Vice-President of Business Development, M. Joey Lynch, will be on hand at this year’s CTIA WIRELESS I.T. and Entertainment® conference being held October 23rd to October 25th in San Francisco. Mr. Perkins and Ms. Lynch will be available for business development meetings throughout the conference. To schedule a meeting please contact Monica Sato at the Greenlight Wireless Media Relations department via e-mail at msato(at)gwcorp.net, or call +1-949-421-1558.

About CTIA WIRELESS I.T. and Entertainment 2007
With over 300 exhibitors and special technology pavilions in Mobile Entertainment, Enterprise Mobility, M2M and Application Development, CTIA WIRELESS I.T. & Entertainment 2007 is the most comprehensive expo in wireless data showcasing ground-breaking innovations and creative solutions for enterprise and entertainment.

With a focus on wireless data applications, software development, network architecture and solutions, this is the one show that brings together key audiences. Enterprise users, solutions providers, content owners and mobile distribution channels come together to form strategic partnerships, service industry needs and create new innovations in wireless data.

On the Net: CTIA site: www.ctia.org

Posted by Monica Sato

Skweezer is finalist in both Pocket PC and Smartphone categories.

IRVINE, Calif., October 15, 2007—Greenlight Wireless Corporation today announced that Skweezer is a finalist in Smartphone & Pocket PC magazine’s prestigious Best Software Awards, both in the “Pocket PC: Web Compression Service” and “Smartphone: Web Browsing” categories.

The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners, who will be announced in November. The panel of over 100 judges includes prominent Microsoft MVPs, support forum moderators, and Pocket PC Magazine contributors.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Smartphone & Pocket PC magazine:
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.Smartphonemag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 5000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and The Ultimate Smartphone and Pocket PC How-to Guide, plus free access to the subscriber VIP web site.

On the Net: Smartphone & Pocket PC magazine site: www.pocketpcmag.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net

Posted by Monica Sato

Slowly but surely work is being completed on our new office space. We hope to move towards the end of the month and have everyone settled in by November 1st. Our new address will be 20503 Crescent Bay Drive, Lake Forest CA 92630 (the new site is just minutes away from our current location, so our phone and fax numbers should remain unchanged).

Here are a couple of pictures of our new digs…

Posted by Mark Sieve

Greenlight’s founders and the company’s Advertizer service receive top honors in the 2007 Mobile Star Awards.

IRVINE, Calif., October 9, 2007—Greenlight Wireless Corporation founders Kevin Perkins and Mark Sieve, along with the company’s Advertizer service, have won Gold Stars in their respective categories of this year’s Mobile Star Awards.

Perkins and Sieve won a Gold Star in the “Visionary: Wireless Services” category of the recently held 2007 Mobile Star Awards hosted by MobileVillage. Greenlight’s Advertizer service won a Gold Star for the second year in a row in the “Enterprise Software: Mobile Marketing” category.

“This year thousands of MobileVillage readers cast votes,” says MobileVillage Editor Gary Thayer. “These readers include leading experts across the mobile industry who have a deep understanding of mobile technologies and services.”

The annual Mobile Star Awards aim to honor and promote the best companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile, MobileVillage’s free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.

About Greenlight Wireless’ Founders:
Kevin Perkins and Mark Sieve founded Greenlight Wireless in the nascent mobile Internet industry of 2001. Early on, Perkins and Sieve recognized the challenges with providing fast, intuitive access to Web content on handheld devices, which prompted them to create the platform agnostic, portal-based transcoding model currently emulated by other players in the mobile space. Many innovations that have since become standard features in the mobile browsing world were first developed at Greenlight Wireless under the management of Perkins and Sieve, including the first:

– Portal-based transcoding engine: Skweezer (2003)
– Globally distributed mobile ad platform: Advertizer (2004)
– Pagination system that splits large Web pages up for viewing on cell phones (2005)
– Mobile Web page translation feature (2005)
– Portal-based mobile RSS reader (2005)
– “Find in page” search that carries Web search keywords into search result pages (2007)

Greenlight Wireless has grown to provide services to customers in over 175 countries and supplies white-label transcoding and advertising solutions to some of the largest wireless operators, search engines, and ad networks in the world. Kevin Perkins and Mark Sieve have, through their years at the helm Greenlight Wireless, helped shape the way that mobile data and mobile advertising services are delivered and consumed across the industry.

About Advertizer:
Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers.

On the Net: Advertizer site: www.advertizer.net

About MobileVillage:
Founded in 1993, MobileVillage is a market and solution development company dedicated to advancing mobile and wireless enterprise computing in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through “Best of Breed” solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile newsletter, a Mobile Mentors program, and popular annual Mobile Star Awards program.

On the Net: MobileVillage site: www.mobilevillage.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net

Posted by Monica Sato

IRVINE, Calif., October 8, 2007—Greenlight Wireless Corporation CEO Kevin Perkins will be participating in the mobile advertising panel of the upcoming AdweekMedia Interactive Marketing Virtual Conference hosted by Adweek Magazine. The online conference will take place on Tuesday, October 16th between 10:00 AM and 6:00 PM Eastern Time.

Hot Button Panel 1:
Marketing On The Go: Harnessing The Latest Tech Advancements To Reach Mobile Users
1:00 PM Eastern Time   Free Registration!

Everyone knew it was coming but didn’t know exactly when or what to do about it. After a series of fits and starts, it seems that 2007 was the year that mobile advertising and marketing strategies started to break out in a meaningful way as intrepid advertisers look to reach consumers through their cell phones and other handheld devices. These mobile devices represent the latest frontier for eager brand marketers to reach perspective consumers. However, this is jus the tip of the iceberg. Next year the industry more widely adopted campaigns and innovations and the big question remains: Will users listen or just hang up? With approximately 200 million people currently carrying mobile phones, many are predicting that the future of advertising lies in targeting these customers on the go. Progressive advertisers and marketers looking to stay ahead of the curve are already adding mobile programs to their budgets and are working hard to figure out how the new medium is going to work for them.

Attend this live Hot Button Panel discussion and hear directly from industry experts regarding where mobile marketing and advertising is heading and how your company can jump on the bandwagon.

About the AdweekMedia Interactive Marketing Virtual Conference:
Technology is moving so fast it seems impossible to keep up. While there is no argument the technology breakthroughs brought on by the Internet revolution has drastically changed the way all companies do business these days, there is a fine line between leveraging the latest advancements and just chasing the next big thing.

Advertising and marketing executives are constantly faced with evaluating the latest technology trends to ensure they are not only using them internally to operate more efficiently but also utilizing them to reach their targeted audiences in the most effective way.

But there are so many evolving technologies out there, how can you possibly keep up?

Join Adweek Magazines for this live, one day Technology Virtual Tradeshow and connect with members of the advertising, marketing, and media industries as they converge online to discuss and experience the emerging technologies that are changing the face of interactive marketing. Hear directly from editors, industry analysts and experts regarding mobile technology techniques, how to incorporate social networking into your next campaign and successful search engine marketing strategies, as well as other pressing issues.

On the Net: AdweekMedia Interactive Marketing Virtual Conference site

Posted by Monica Sato

Advertizer now dynamically adapts text-based ads to conform to MMA standards.

IRVINE, Calif., October 1, 2007— Greenlight Wireless today announced a new, patent-pending technology that reformats the presentation of text-based ads created for the desktop to conform to Mobile Marketing Association (MMA) standards.

“This latest innovation to Greenlight’s ad platform adapts ad text for the mobile environment without losing the meaning or impact of the ad,” said Greenlight Wireless President Mark Sieve. “This complex process provides content publishers and ad networks with high cost-per-click desktop ads that will both look and work great in the mobile environment.”

This new technology converts text-based online ads that may include both a headline and an abstract into a format that conforms to MMA standards, which allows for a maximum of two lines of 16 characters each. The dynamically adapted ad text retains its context and “clickability” and the conversion process takes place real-time at sub-second speeds. This display-reformatting system has applications outside the mobile space and can be used to transform ad text to meet many diverse specifications, such as language translation and other localization and network-related criteria.

The new ad reformatting technology is currently available through Greenlight’s Advertizer service, which is a converged ad network that provides both mobile and desktop ads through a single ad feed. Since its release in 2004, Advertizer has used proprietary technology to dynamically reformat ad landing pages created for the desktop environment in such a way that they load quickly and effectively on mobile devices. This latest advance allows Advertizer to fully mobilize desktop text-based ads from the initial presentation of the ad through to the click-through event.

About Advertizer:
Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers. Advertizer was voted Best Mobile Marketing Product in the 2006 Mobile Star Awards.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Advertizer site: www.advertizer.net

Posted by Monica Sato