The Skweezer Blog

Skweezer wins in the Pocket PC: Web Compression Service category.

IRVINE, Calif., November 21, 2007—Greenlight Wireless Corporation today announced that Skweezer was chosen as the winner in the “Pocket PC: Web Compression Service” category of Smartphone & Pocket PC magazine’s prestigious Best Software Awards.

The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners. The panel of over 100 judges includes prominent Microsoft MVPs, support forum moderators, and Pocket PC Magazine contributors.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Smartphone & Pocket PC magazine:
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.Smartphonemag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 5000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and The Ultimate Smartphone and Pocket PC How-to Guide, plus free access to the subscriber VIP web site.

On the Net: Smartphone & Pocket PC magazine site: www.pocketpcmag.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net

Posted by Monica Sato

On a recent trip back East, I attended the ad:tech New York conference. The intent was to meet with various partners and generally get a sense as to where the online industry is, in terms of mobile advertising.

Much to my surprise, every single network that I spoke to wants to be in mobile-they just don’t know how.

Yes, there are a number of one-off, made-for-mobile ad companies out there now. But none of them have the capacity for large-scale distribution. Well, all except for us.

In getting these networks’ feedback, the reason they can’t do mobile is there hasn’t been a clear and effective path to enablement. The vast amount of their advertisers don’t have any capability to do mobile-specific campaigns. Why? They’re not sure how the technology works. They don’t know the nuances of the fractured device marketplace.

We’re about to launch our Mobile Publishing Network that will give all these online ad companies a way to easily start marketing to this space. Stay tuned for details in the next few weeks!

Posted by Kevin Perkins

We’ve finally got everybody moved into our new office space. Our new address is:

Greenlight Wireless Corp.
20503 Crescent Bay Drive
Lake Forest, CA 92630

Our phone numbers have stayed the same except for our main fax line, which is now +1-949-421-1543.

Posted by Mark Sieve