Google Bullish On Mobile Advertising…Really?
In reading an article about Google becoming bullish on mobile advertising, the quote from their CEO that I find interesting is that they’re about to unleash a “huge revolution” in mobile advertising… and that it will “likely happen next year.”
Wow, that sounds more like “evolution” than “revolution”. It’s funny: the bigger Google gets, the more they do “hey, we’re coming out with something in a year” in order to keep Wall Street interested. Given that the market tanked this last week, and they’ve gone from a high of ~$750/share down to ~$550/share in a matter of two months… they’re gonna have to come up with something a little better than “we’re about to revolutionize mobile”. They might have done that on the desktop with search. But they’re a far cry from every operator on the planet using them (and their ads). If anything, Yahoo!–with as many deals as they have tied up already with operators–has certainly demonstrated revolution more than Google has in the mobile space. (gulp)
Another POV:
Posted by Kevin Perkins