The Skweezer Blog

Skweezer wins in the Pocket PC: Web Compression Service category of this year’s Best Software Awards.

IRVINE, Calif., September 15, 2008—Skweezer, Inc. today announced that Skweezer was chosen as the winner in the “Pocket PC: Web Compression Service” category and was also a finalist in the “Smartphone: Web Browsing category” of this year’s Best Software Awards hosted by Smartphone & Pocket PC magazine.

The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners. The panel of over 100 judges included prominent Microsoft MVPs, support forum moderators, and Smartphone & Pocket PC magazine contributors.

“We have been doing this for 8 years, and the nominee’s list is the most comprehensive and accurate list yet,” said Smartphone & Pocket PC Executive Editor and Publisher, Hal Goldstein. “Congratulations to the winners and finalists, who are mostly from small independent companies who have worked so hard to deliver great software to Windows Mobile users.”

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.com, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, iPhone, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Smartphone & Pocket PC magazine:
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.smartphonemag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 5000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and The Ultimate Smartphone and Pocket PC How-to Guide, plus free access to the subscriber VIP web site.

On the Net: Smartphone & Pocket PC magazine site: http://www.smartphonemag.com

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: www.skweezer.com
Skweezer company site: company.skweezer.com
Skweezer blog: blog.skweezer.com
Skweezer RSS Feed: rss.skweezer.com

Posted by Monica Sato

Mobile search traffic on Skweezer has increased by half over the last five-month period.

IRVINE, Calif., September 9, 2008—Skweezer, Inc. today announced that Web searches on its Skweezer portal (www.skweezer.com), which optimizes Web content for mobile devices, has increased 52% since the beginning of Q2 2008.

The Skweezer portal allows visitors to enter either a Web address or search terms into the Skweezer Home page and then loads either the search results or the target Web page, which is reformatted for the mobile environment. While Web browsing traffic has grown consistently over the same period, users accessing Skweezer’s search platform has climbed dramatically since mid-April.

Skweezer’s search traffic comes from a diverse group of carriers, most of which are based in the United States. Customers from AT&T and Verizon generated the most mobile search requests from Q2 2008 to the present. Alltel and T-Mobile customers provided less search traffic than the top two referrers, however their search traffic on Skweezer grew that fastest over the same time period, up 45% and 39% respectively.

“Many carriers don’t offer a Web search feature that meets their customers’ needs, which creates a huge opportunity for companies like Skweezer,” said Skweezer, Inc. president Mark Sieve. “Skweezer monetizes its mobile search with sponsored listings and CPC ads, so we see this as a double-win in terms of increasing both revenue and customer base.”

A recent poll of Skweezer users focusing on mobile search found the following:

• 84% of users surveyed claimed to use mobile search on a daily basis
• 79% of the participants believed that being able to search the Web on a mobile device as “Very Important”
• 72% of users preferred to use Skweezer as their primary mobile search service because of the integrated content mobilization technology
• 69% of users surveyed complained that their “wireless carrier does not offer an adequate search platform”

Over 1,100 Skweezer users participated in the Mobile Search Survey, which was run between July 7th and July 31st, 2008.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.com, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate.

Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested “carrier grade” content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: www.skweezer.com
Skweezer company site: company.skweezer.com
Skweezer blog: blog.skweezer.com
Skweezer RSS Feed: rss.skweezer.com

Posted by Monica Sato